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Written by Adam Miller
Want to Increase Restaurant Sales? Happy Hour Specials Can Help!

Are you looking for a way to drive in more customers and boost sales at your restaurant or bar? Consider offering happy hour specials! Creating a regular rotation of happy hour specials is a great way to entice new customers during the slower times of the week and spotlight the best your business has to offer.

Learn how happy hour can bring in new and returning customers, and what kinds of happy hour specials are most likely to translate into a sales boost for your business. Also discover why Aegis Insurance & Financial Services is a popular choice for bars and restaurants in need of quality Business Insurance solutions.

Why Offer Happy Hour Specials?

All across Texas, people love to eat at restaurants or enjoy a great drink, especially after a long day at work. Happy hour specials capitalize on this by enticing customers with delicious food deals and fantastic drink specials during days or times of the week that tend to be slower for bars and restaurants.

People in search of a great happy hour are looking for a place offering:

• Drink specials
• Fantastic food deals
• Shareable appetizers
• Fun and relaxing environments
• Multiple screens for sporting events

By offering a regular happy hour, customers can try delicious appetizers or finger foods while enjoying a fun cocktail or cold beer, all at a lower price than a full meal. This is more likely to make happy hour customers become regular customers and bring along their family and friends.

Also, groups of coworkers are often looking for relaxing places to unwind with a good drink, shareable food, and fun atmosphere. Happy hour specials can help drive in workgroups and create a regular weekly stream of customers.

Your bar or restaurant can also use this time to create unique and special menu items or cocktails that customers can only order during happy hour. This can be a good way to test out new kitchen offerings and drinks in a cost-efficient way.

The Most Effective Specials to Offer During Happy Hour

Happy hour should be more than just a simple discount on drinks or appetizers – it's a chance to provide fun food and drink alternatives and get customers excited about visiting your bar or restaurant.

You can offer a regular happy hour menu with appetizer, entrée, dessert, or drink specials, but it can be even more effective to tie your happy hour to fun activities or events such as:

• Playoff games
• Major sporting events
• Trivia nights
• Halloween costume contests
• Cinco de Mayo or St. Patrick's Day
• New menu items or drink offerings
• Restaurant or bar anniversary specials

When you offer a relaxing atmosphere with great drinks and fantastic food options, your happy hour customers are much more likely to return again and will generate positive word of mouth for your business.

Aegis Proudly Partners with Texas Restaurants and Bars

Your restaurant or bar needs reliable, effective Business Insurance policies to protect against accidents, injuries, property damage, or liquor liability, whether it's during happy hour, a busy weekend, private event, or after hours. Aegis can help!

Aegis Insurance & Financial Services has proudly partnered with a large number of restaurants, bars, delis, cafes, and bakeries across Texas, so we understand the unique needs of restaurant and bar owners. We offer Restaurant Insurance policy bundles that are tailored to your specific industry needs, all at competitive rates.

For more information about Restaurant Insurance or other Business Insurance policies your bar or restaurant may need, contact Aegis today at 713-850-7622 or fill out our online form to request a free quote.

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