At the beginning of a new year, it's common for people to set resolutions or goals for themselves, such as losing weight, eating healthier, quitting smoking, learning a new language, or some other personal achievement. However, it's far less common for businesses to set specific goals each year, beyond the generic "sell more" or "make more money" kind of goals. The truth is that all companies can benefit greatly from having a few goals to work towards throughout the year, especially if they are S.M.A.R.T. goals (specific, measureable, achievable, realistic, and timely).
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