This holiday season is a make-or-break time for retailers and restaurants trying to stay afloat in this challenging year, so early preparation is key to ensure success. With these proactive steps, businesses can put themselves in a position to thrive during the holidays by increasing efficiency, customer satisfaction, and hopefully revenue streams. Today's Aegis blog post looks at some ways retailers and restaurants can be ready for a holiday season like no other.
Plan for Increase in Deliveries and Catering
Restaurants are likely to see a large spike in requests for holiday meals and catering packages due to more people staying home and avoiding large family gatherings, but still wanting to enjoy a delicious meal. Restaurants can prepare for increases in deliveries, curbside orders, and catering by ensuring they have delivery vehicles available and in good working order to meet those customer orders. In addition, they may need to dedicate more kitchen and prep space in order to meet curbside, catering, and delivery needs in a timely manner.
Hire Seasonal Workers
Next, companies can be better prepared for the holiday season by adding seasonal workers to their staff so they're not shorthanded and can meet customer needs. Although customers are likely to do much more online shopping this year, retailers will still need the added help to process and fill those online orders and make deliveries to customers, if needed. In addition, increased Covid safety protocols may require more workers to handle cleaning and sanitation guidelines, particularly in high traffic areas such as retail stores and restaurants. Also, having more workers on the premises can make the workplace safer and can potentially reduce workers accidents or injuries.
Test Online Store and App Functionality
One of the biggest tests for retailers and restaurants this holiday season will be the functionality of their online presence, whether through their website or app. As customers rely on their smartphones and devices to make purchases and place orders, they will expect businesses to have easy to use, functional websites and apps. Otherwise, any delays or glitches during ordering could cause them to quickly give up and take their business elsewhere. Businesses should take the time now to test out their app and websites to make sure they can handle the added web traffic and an influx of orders.
Although the holidays will look very different this year, consumers will still rely on retailers and restaurants for their family or business needs, so retailers and restaurants should be ready to meet the demand. Aegis Insurance & Financial Services can also help companies by protecting their business assets and property, such as catering vans, delivery trucks, kitchen equipment, and other essential tools and equipment. Contact Aegis today at 713-850-7622 for more information about our full line of Commercial Insurance policies and how we can customize an insurance package tailored to your unique business needs.