If you've always dreamed of owning your own bar or tavern and worked hard to make that dream a reality, now you have to set your sights on how to attract customers to your new business. You need simple but effective ways to get people to discover your upscale bar or fun, casual tavern.

One of the key ways to make your bar or tavern successful is to create an atmosphere that transforms first-time customers into steady, long-term patrons.

In today's blog post, learn some helpful strategies that can get more people in the door and make them eager to return. Also discover why so many bar and tavern owners in Texas choose Aegis Insurance & Financial Services for their Bar Insurance needs.

Install Big Screen TVs for Sports Events

One of the most effective ways to draw in crowds is by catering to sports fans. Installing big screen TVs allows you to broadcast college and professional sports games, turning your bar into a go-to spot for fans.

This can lead to:

• Increased Customers: Sports fans will flock to your bar to watch games they might not have access to at home. Rather than bounce back and forth between different streaming options to watch their favorite sports, they can rely on your bar or tavern to always have the game on.
• Extended Visits: Fans are likely to stay longer and order more food and drinks while watching the game. This is especially true on weekends when there are lots of games to watch.
• Community Building: Your bar can be a hub for fans, creating a sense of community among customers that leads to repeat business.

Host Sports Team Fan Events

Organizing events for local sports teams can create a fun and exciting atmosphere. Consider hosting viewing parties for important games, meet-and-greet sessions with players, or themed nights dedicated to popular teams.

These steps build:

• Brand Loyalty: Fans will associate your bar with their favorite teams, making it their preferred spot.
• Word of Mouth: Happy customers are likely to spread the word, bringing in more patrons.
• Regular Attendance: Fan events encourage fans to return regularly, especially during sports seasons.

Sponsor Recreational Sports Teams

Sponsoring local recreational sports teams is a great way to connect with the community and bring in crowds. By offering team members discounts and space to host their post-game gatherings, you ensure your sponsorship sees a positive return in sales and customers.

In return for sponsoring local teams, you gain:

• Community Engagement: Sponsorship opportunities strengthen your ties within the local community.
• Increased Foot Traffic: Teams and their supporters will visit your bar, increasing your customer base.
• Brand Recognition: Your bar's name on team uniforms and promotional materials boosts visibility.

Offer Trivia Nights with Prizes

Trivia nights are a fun and interactive way to attract customers during slower nights during the week. Your bar can offer fun and exciting prizes to encourage participation and make people more likely to return.

Trivia nights can result in:

• Customer Retention: Regular trivia nights can turn occasional visitors into regulars, especially if you create a whole season of competition.
• Diverse Crowds: Trivia nights can attract different demographics or fan bases, expanding your customer base. For instance, you can offer Sports Trivia one night, and Pop Culture trivia a different night to welcome in more crowds.
• Increased Sales: Customers often stay longer and spend more on food and drinks when they're playing to win.

When you make your bar or tavern a fun and lively place to be, you're more likely to build a steady and loyal customer base that helps your business flourish.

The Importance of Quality Bar Insurance

While attracting more customers is crucial for revenue, protecting your bar and patrons is just as important. Quality Bar Insurance ensures that your tavern or bar is protected against potential risks, including property damage, liability claims, and accidents.

Every bar and tavern owner should consider carrying business insurance policies such as:

• Property Insurance: Protects your building, equipment, and inventory from damage or loss.
• General Liability Insurance: Covers legal fees and damages if a customer is injured on your premises.
• Liquor Liability Insurance: Essential for bars, this coverage protects against claims resulting from alcohol-related incidents.

Investing in comprehensive bar insurance not only secures your financial investment but also provides peace of mind, allowing you to focus on growing your business.

Why Texas Bars and Taverns Choose Aegis Insurance & Financial Services

Unlike other insurance agencies, Aegis understands the unique needs of the restaurant and bar industry and offers Business Insurance solutions that support bar and tavern owners. We proudly offer top-tier Bar Insurance coverage through THREE Insurance, an innovative insurance carrier that simplifies the insurance processes.

THREE Insurance is a ground-breaking type of policy for bar and tavern owners who want a simple, streamlined way to get all the insurance coverage they need in a single policy. Their reliable and cost-effective coverage allows you to avoid having to manage different policies with different carriers or risk your business being underinsured.

A Bar Insurance policy through THREE Insurance provides your bar with all the essential coverage you need to fully protect your bar or tavern, including:

• Liquor Liability Insurance
• Commercial Property
• Workers' Compensation
• Employment Practices Liability Insurance
• Cyber Liability Insurance

What also sets THREE apart from other insurance carriers is that their policy is straightforward and easy-to-understand, no hidden surprises or confusing jargon. Instead, you have just three simple pages of policy information that explain what's covered and what's not.

With this streamlined type of Bar Insurance, you can have peace of mind that your dream bar is fully protected against a wide range of disasters or covered events.

Get Started Today

Contact Aegis Insurance & Financial Services today at 713-850-7622 to learn more about our Bar Insurance options. Our Commercial Insurance experts will help you find the best coverage to meet your needs and keep your business thriving.

Reach out to Aegis Insurance & Financial Services for the protection and support your bar deserves.