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Written by Adam Miller
Four Ways Good Signage Helps Your Business

When it comes to starting a business, choosing the right location is essential, but it's also important to have clear, quality commercial signage on the property. Without it, customers and vendors can struggle to find your business and it can be harder for your company to achieve long-term success.

In today's Aegis blog post, we discuss four ways that having good, top-quality signage on your commercial property can help your new or existing business, and how Aegis can help protect these important investments.

1. Improves Visibility and Safety

One of the primary benefits to having large, clear signage on a business property is that it improves your company's overall visibility. A professional LED or monument sign can make it easier for customers, vendors, delivery drivers, and job applicants to find your business as they approach the property, and can help attract more attention to your company.

Having large signs or channel letters on a building can also improve safety since people can clearly see the business name or logo without having to slow down or circle past the business property to find it. When people can't see a business name or sign at night or during bad weather, it can lead to vehicle accidents, pedestrian injuries, or delivery delays.

2. Promotes Your Brand

Another important benefit to having good digital or static signs on your business property is that it can promote your brand in a bold and professional way. For example, a large LED digital sign can display sales or promotions, new products, upcoming events, or other important news.

Also, large signage that is visible from streets or busy freeways can serve as a billboard, attracting people who otherwise might not know the business is there and open. This is especially true for businesses that are new and haven't yet had the chance to build up their name and logo recognition.

3. Enhances Outside Appearance

Good business signage can make a great first impression on customers and visitors to a commercial property. Signage can also be designed to fit in with the aesthetic and layout of neighboring businesses to give a more cohesive look.

Corrugated plastic signs can topple over and blow away, and nylon banners can tear and look unappealing, but professionally installed digital signs, channel letters, or monument signs can enhance the appearance of a business and their outside property.

4. Build Community Support

Finally, large business signage such as digital signs or monument signs can build community support while also promoting the business. Companies can use their signs to post community updates, share celebratory news, or highlight an important cause or event.

For example, companies can use their digital signs to celebrate a local sports team win, or to promote an upcoming charity event. Encouraging up the local community can also strengthen the reputation of a business in their area, which can help build a loyal customer base.

How Can Aegis Help

Aegis Insurance helps companies by protecting their commercial property inside and out, including commercial signage. Commercial signs can be damaged due to vehicle accidents, windstorms, or hail, so it's important to make sure these investments are protected through Commercial Property Insurance.

Larger freestanding signs, such as such as oversized LED digital signs, monument signs, or post and panel signs, do need separate scheduled coverage to ensure they are protected in the of damage or loss. Aegis can help identify if your business signs are covered under a standard Commercial Property policy or if a separate policy is needed for larger business signs.

With a full range of Commercial Insurance policies available, the team at Aegis can help create a customized business insurance portfolio tailored to your specific business needs and goals. This ensures that your business and its property are protected if disaster strikes.

Contact Aegis today at 713-850-7622 for more information about our Commercial Insurance policies, or fill out an online form to request a free quote!

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