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Written by Adam Miller
Five Rewards That Can Strengthen Customer Loyalty

Businesses don't just want to attract new customers – they also want to make them repeat customers who then tell others about their business. Happy clients are often a company's best form of advertising, so offering loyalty programs or perks are a great way to win over customers for the long-term.

In today's Aegis blog post, we'll discuss five types of rewards and incentives that companies can use to attract new customers and generate more repeat business.

Punch Cards

For many fast-food or quick service restaurants, punch cards are a tangible way to build loyalty and encourage customers to come back and make more purchases. Punch cards work by offering a freebie once a set number of punches or stamps are filled out on their cards, such as a free appetizer or dessert.

Punch cards are incredibly effective because customers can easily see how many more punches or stamps are needed for a freebie with each purchase. It can also help boost sales since a freebie like an appetizer or dessert is usually redeemed with a full meal and drinks.

Shopping Points

Another popular option for businesses is to use loyalty programs that track customer purchases so they can award shopping points based on each transaction. Customers can save up those points and redeem them at a certain amount to get a flat amount or discount percentage off their next visit.

In addition to building loyalty with customers, it can also help businesses track shopping habits and tailor discounts to specific groups of customers. Businesses can have customers sign up with their phone number, loyalty card, smartphone app, or email so they can send them specific marketing and promotional news.

Businesses that can benefit from loyalty programs include:

  • Restaurants and delis
  • Coffeeshops
  • Retail stores
  • Hair salons
  • Nail spas
  • Dry cleaners
  • Gas stations
  • Tire and auto repair shops

Social Media Interactions

Another innovative way businesses can build a strong customer base is to encourage customers to follow their company on social media. Companies with a strong social media presence are more likely to attract new customers and have deals and products seen by a wider audience.

Companies can incentivize customers to like and follow their posts by offering giveaways or discounts, especially if they tag friends and family to increase views on their posts. Businesses can also use social media to interact with fans and supporters and post upcoming events or sales to drive foot traffic.

Referral Incentives

One of the best advertisements a company can get is positive word of mouth from a satisfied customer, either online or with family and friends. Companies can harness that influence by encouraging happy customers to refer their friends and family.

For example, alarm security companies might offer you a discount for referring a customer to their business, or a retail store might send you an extra coupon for signing up friends and family to their email list.

Email Discounts and Coupons

Finally, email sign-ups remain one of the most popular ways to get customers to interact with your business and build up your brand. Email lists are popular for business owners because they can share a wide list of upcoming events, highlight new products and services, and offer discounts and coupons that get people in the door, all with one email.

Email discounts are easy for people to use because they can just show a coupon code or barcode to a cashier or print out their discount, rather than relying on a smartphone app that might not work when they need it to.

Aegis Appreciates Your Business!

Increasing customer loyalty and engagement can be a tricky road to navigate, but with the right steps, businesses can have satisfied, repeat clients who love to share their positive experiences with friends and family. At Aegis Insurance & Financial Services, we are committed to providing top-quality Commercial Insurance solutions and best-in-class customer support.

We appreciate your business and support, and are thankful for your referrals and positive feedback! For more information about Commercial Insurance policies, or if you know a business in need of Commercial Insurance solutions, contact us today at 713-850-7622!

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