Social media continues to influence how people learn, shop, and discover new things. Businesses that are able to create and share great video content on social media are much more likely to generate positive buzz and draw in new and returning customers.

In today's Aegis blog post we'll look at five types of videos that can help boost your brand and attract visitors, as well as the industries that can benefit the most.

Businesses can prepare for a busy summer season, an upcoming holiday, or new laws that impact their company, but few are ever fully prepared if a major disaster strikes, like a fire, flood, or hurricane. When rough times hit your business, the last thing you want to be is unprepared with limited Commercial Insurance coverage that doesn't do much to help you repair and recover what's been lost.

People across the country continue to make their way back to their favorite restaurants, delis, and cafes after a long time away, but many restaurant owners are discovering that customer dining habits have changed. Customers are flocking to places with more outdoor dining options, eye-catching and bold graphics that generate social media buzz, or family-style tables and dining halls that encourage group meals.

May 1st marks the start of National Hurricane Preparedness Week, and last week we explained several ways homeowners and renters can protect their personal property from the threat of hurricane damage. However, it's just as important for business owners to protect their company buildings, assets and inventory, and employees from possible weather disasters.

Businesses don't just want to attract new customers – they also want to make them repeat customers who then tell others about their business. Happy clients are often a company's best form of advertising, so offering loyalty programs or perks are a great way to win over customers for the long-term.

In today's Aegis blog post, we'll discuss five types of rewards and incentives that companies can use to attract new customers and generate more repeat business.

Businesses of all industries rely on utility providers to supply the power, water, gas, telephone, and Internet service they need to operate. Any kind of major utility delay or disruption can create significant logistical and financial problems for businesses while they wait for their service to be restored.

Smartphones have changed the way people interact with businesses, and QR codes have been an integral part of that change. QR codes are scannable patterns that contain links and data that help customers connect in new ways with businesses.

Despite the financial, supplier, and staffing hardships companies have ensured these last two years, businesses have continued to press forward and strive for growth. Many have succeeded in finding ways to grow their customer base and increase revenue, but might be unsure of what their next right step should be.

In today's Aegis blog post, we'll look at four different ways companies can reinvest back into their business to strengthen their brand and continue increasing their growth.

Businesses make plans and preparations all the time – like when to roll out new products or services, what kinds of ads to run, and what should be ordered from suppliers and vendors. But the best laid plans can often get derailed by one sudden problem: a major utility outage.

A lengthy utility outage can quickly disrupt all facets of a company's daily operation, from sales to production to customer service. It can result in substantial losses for business owners, without any financial help from standard Business Insurance policies.

As companies grow over time, business owners might realize it's time for upgrades and expansions as their customer base increases and their commercial property ages. Improvements and additions can add a lot to a building's aesthetic, but these changes may also impact Commercial Insurance as well.

In today's blog post, we'll look at three commercial property upgrades that can impact Business Insurance, and how Aegis Insurance & Financial Services can help ensure companies have the coverage they need.